Why Golf is such an Expensive Sports?

Golf clubs are more expensive than other sports equipment. Why? Is its material, steel or graphite are much more expensive? That's not the case. In fact, the technology applied in producing golf clubs are the main costs. You see, how does a 59-year-old Tom Watson compete for a major against men half his age? Some of it had to do with guile and experience. A lot had to do with modern technology. And what makes the golf become the rich's activity is also the technology. Unlike basketball and football, golf clubs are more demanding in technologies, that's why many big companies invest huge sum of money in it wich results in the high cost.
 
Many golf name brands such as TaylorMade, Callaway, Nike, Titleist, PING are making every effort to update their technologies in their products. And the new technology in a club can always be its unique selling points, such as the Ping Rapture V2 irons.
 
The Ping Rapture V2 represents the culmination of Ping's development of multi-metal technology that combines the key properties of the materials to maximise the performance of the club. The Rapture V2's 460 cc head combines a titanium body with external tungsten weight pads that are located at the back of the club, near the heel and toe. The weight pads position the centre of gravity to allow the Ping Rapture V2 to deliver a lower spin and high launch angle together with a higher MOI, even a World Tour R9 can not reach, that improves both distance and accuracy. The head is plasma-welded and it's taller face has been machined to variable thicknesses to promote increased ball speed and is styled with an aggressively tapered crown featuring the Double-Rapture alignment aid.

However, although modern technology may help you to improve your game, it can not solve every shot in golf!